We established four different user types during the research phase, who potential buys their furniture at IKEA. We discovered differences in their motivation and behaviours to modify kitchens and make them their own. The following types describe their characteristics.
Expressionist type of people who are unsatisfied with existing standardized solutions. Instead they carefully choose products/parts from different sources and combine these to create new solutions.
2.The Problem Solver
Engineering type of people who like to modify their kitchen to solve specific problems. These types of people care less about aesthetics but rather like to improve the functionality according to a specific need.
3.The Creator From Scratch
Revolutionary type of people who like to plan, customize and build their own kitchen solutions from scratch to suit their needs. These people have a high aspiration to aesthetical and functional solutions. They like to react against the mainstream.
Ordinary type of consumer who likes a full solution without effort. You can choose between between different colors, handles and manageable amount of different sizes.
Shift Of The Many People
According to our research the today's user groups are characterized by the ordinary user, who likes to have readymade solutions from their dealer. Communities as the IKEA Hackers show that here is a growing group of people who like to have more individual solutions. Wether due the need of an original expression or to have a kitchen, which accommodate functions and proportion perfectly to the user needs.
The shown example above uses the famous string shelf as the kitchens cupboard. Decorative old wood was added to the side panels of a cabinet.
Here the workspace was equipped with hinges to achieve a generous surface while allowing a kitchen table to dine at. The shelves were narrowed to fit them in small corners.
The photo shows a kitchen build completly from scratch. Additional solutions show a turntable build into the surface combined with a storage unit.